Posting material on social media is one thing and
time to post is another. All these though are important to the owner of the
social media account. What clicks in the mind of many is that at least their
account receives some clicks. This is important as a communicator. But what is
the best and worst time to do your posts? Remember there is impact depending on
time of the post.
It is common sense that you want your post to be seen
by many people depending on what kind of post it is. So, many people would want
to do so when many people are on the internet. However it is good to ask
yourself, will one really tell when people are not on the internet unless you
stay with these users in the same house? Granted, we now know a lot of
information regarding main social media strongholds thanks to statistics that
are availed every year regarding what time most people visited respective
sites.
Weekdays
Unfortunately, what you may be thinking to be the
best time is the worst and vice versa. Facebook for instance, suggest that the
activity between 1pm and 4pm is great. So those who want to seize that
opportunity and make good out of that time can reap the benefits. After 4pm,
the number of those who visit facebook is said to drop significantly. It is
reasonable to believe so since after 4pm, people would be rushing out of work
for home in order to avoid getting stuck in traffic jam. Besides, and many
countries are very strict on the usage of mobile phones or any gadgets when
driving. This then makes it difficult for many people to do anything on their
preferred social site. Upon arriving in the house, these nation-builders rush
to wind down the day by making preparations for dinner. If they have a family,
the situation is even worse since children need extra attention. This leaves
them with no much time to visit social media.
Weekends
 |
| Next time you post, look at you clock. |
If you ever thought that weekends are the right time
to initiate a chat, you are far from being right. According to the study which
involved the four main platforms, it showed that weekends are the most boring
days to make posts on your social media. Though, we must speak that Pinterest
stands out in all these. People use Pinterest as a hobby whenever they chat.
You can post anything ranging from personal interests to crafts on it unlike
its competitors that demand serious engagements.
As a marketer, it is of importance to understand how
these things take place lest you will be posting things on a wrong site at a
wrong time hoping that you will get good results from the multitude it had
reached while there is none. To that effect, you should beware that however
good the business idea it may be, if you don’t have people who will buy your
idea, it is as good as dead. Do a better study to know when you will find many
people to read your posts if they concern them.
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